How to Know If Your Rental Property Is Actually Making Money
October 30, 2026"Rent covers the mortgage" is the bar many landlords use to decide a property is doing fine — and it's a dangerously low one, since it ignores maintenance, vacancy, capital reserves, and the return on the actual equity tied up in the property.
Start with true cash flow, not just rent minus mortgage
Subtract every real expense — taxes, insurance, maintenance, management, an honest vacancy allowance, and a capital reserve contribution — from rental income. What's left is true cash flow, and it's often meaningfully lower than the naive "rent minus mortgage" figure.
Check the return on your actual equity
A property might have modest cash flow but represent a large amount of tied-up equity if it's appreciated significantly or the mortgage is mostly paid down. Calculating cash flow as a percentage of your current equity (not the original purchase price) reveals whether that equity is working as hard as it could elsewhere.
Compare against realistic alternatives
A property returning 4% might feel fine in isolation, but is worth reconsidering if that same equity, refinanced or sold and redeployed, could reasonably generate a meaningfully higher return elsewhere — including in another property.
Look at the trend, not just one year
A single strong or weak year can be noise. Reviewing NOI, cash flow, and expenses over 3-5 years reveals whether the property's performance is genuinely improving, declining, or holding steady.
Frequently Asked Questions
What's a reasonable cash flow target per unit per month?
This varies widely by market, but many investors look for at least $100-300 per unit per month in true cash flow after all expenses and reserves, adjusted for local market conditions.
Should I include appreciation when judging profitability?
It's reasonable to consider total return (cash flow plus appreciation plus principal paydown), but appreciation is speculative and shouldn't substitute for genuinely positive operating cash flow.
How often should profitability actually be reviewed?
At least annually, ideally alongside your tax preparation when all the year's numbers are already assembled and easy to review together.